Last updated: 2 May 2024
This Privacy Policy describes how Bloom AI Pty Ltd (“we”, “our” or “us”) collects, uses, and shares your personal information when you use our website located at bloom.study and the services provided through our website, applications and services (collectively, the “Services”).
1. What Data We Collect
Information You Provide to Us
We collect personal information you provide directly to us. By providing personal information to us, you consent to our storage, maintenance, use and disclosing of personal information in accordance with this privacy policy. For example, we collect information when you register for an account, use the Services, submit or post content through the Services, and if you send us customer service-related requests.
Information we collect may include:
- Account Information: When you create an account with us, we collect information associated with your account, including your name, contact information, account credentials, payment card information, and transaction history.
- User Content: When you use our Services, we collect Personal Data that is included in the input, file uploads, or feedback that you provide to our Services.
- Communication Information: If you communicate with us, we collect your name, contact information, and the contents of any messages you send.
- Social Media Information: We have pages on social media sites like Instagram, Facebook, Medium, X, YouTube and LinkedIn. When you interact with our social media pages, we collect Personal Data that you choose to provide to us, such as your contact details. In addition, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity.
Other Information You Provide: We collect other information that you may provide to us, such as when you participate in our events or surveys or provide us with information to establish your age or identity.
Information We Collect Automatically
When you use our Services, we may automatically collect certain information about your device and usage of the Services. We may use cookies, log files, device identifiers, and other tracking technologies to collect such information, which may include:
- IP address
- Device identifier
- Browser type and settings
- Information about your activity on the Services (e.g., the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take)
2. How We Use Information
We may use Personal Information for the following purposes:
- to provide goods, services or information to you;
- to communicate with you; including to send you information about our Services and events;
- for record keeping and administrative purposes;
- to provide information about you to our contractors, employees, consultants, agents or other third parties for the purpose of providing goods or services to you;
- to improve and optimise our service offering and customer experience;
- to prevent fraud, criminal activity, or misuses of our Services, and to protect the security of our IT systems, architecture, and networks;
- to send you marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing (in accordance with the Spam Act). In this regard, we may use email, SMS, social media or mail to send you direct marketing communications. You can opt out of receiving marketing materials from us by using the opt-out facility provided (e.g. an unsubscribe link);
- to send you administrative messages, reminders, notices, updates, security alerts, and other information requested by you; and
- to comply with legal obligations and legal process and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.
Aggregated or De-Identified Information. We may aggregate or de-identify Personal Information so that it may no longer be used to identify you and use such information to analyse the effectiveness of our Services, to improve and add features to our Services, to conduct research and for other similar purposes. In addition, from time to time, we may analyse the general behavior and characteristics of users of our Services and share aggregated information like general user statistics with third parties, publish such aggregated information or make such aggregated information generally available. We may collect aggregated information through the Services, through cookies, and through other means described in this Privacy Policy. We will maintain and use de-identified information in anonymous or de-identified form and we will not attempt to reidentify the information, unless required by law.
3. How We Share Information
In certain circumstances, we may provide your Personal Information to third parties without further notice to you, unless required by the law:
- Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may provide Personal Information to vendors and service providers, including providers of hosting services, customer service vendors, cloud services, email communication software, web analytics services, and other information technology providers, among others. Pursuant to our instructions, these parties will access, process, or store Personal Information only in the course of performing their duties to us.
- Business Transfers: If we are involved in strategic transactions, reorganization, bankruptcy, receivership, or transition of service to another provider (collectively, a “Transaction”), your Personal Information and other information may be disclosed in the diligence process with counterparties and others assisting with the Transaction and transferred to a successor or affiliate as part of that Transaction along with other assets.
- Legal Requirements: We may share your Personal Information, including information about your interaction with our Services, with government authorities, industry peers, or other third parties (i) if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, (ii) to protect and defend our rights or property, (iii) if we determine, in our sole discretion, that there is a violation of our terms, policies, or the law; (iv) to detect or prevent fraud or other illegal activity; (v) to protect the safety, security, and integrity of our products, employees, or users, or the public, or (vi) to protect against legal liability.
4. Your rights
Depending on location, individuals may have certain statutory rights in relation to their Personal Information. For example, you may have the right to:
- Access your Personal Information and information relating to how it is processed.
- Delete your Personal Information from our records.
- Rectify or update your Personal Information.
- Transfer your Personal Information to a third party (right to data portability).
- Restrict how we process your Personal Information.
- Withdraw your consent—where we rely on consent as the legal basis for processing at any time.
- Object to how we process your Personal Information.
- Lodge a complaint with your local data protection authority.
To the extent applicable under local law, you can exercise privacy rights described in this section by submitting a request to hi@bloom.study.
5. Data Retention
We’ll retain your Personal Data for only as long as we need in order to provide our Service to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain Personal Data will depend on a number of factors, such as:
- Our purpose for processing the data (such as whether we need to retain the data to provide our Services);
- The amount, nature, and sensitivity of the data;
- The potential risk of harm from unauthorized use or disclosure of the data;
- Any legal requirements that we are subject to.
In some cases, the length of time we retain data depends on your settings.
5. Data Security
We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Information both online and offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or email. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third-party websites.
We’ll retain your Personal Information for only as long as we need in order to provide our Service to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain Personal Information will depend on a number of factors, such as the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, our purpose for processing the information, and any legal requirements.
6. Changes to This Policy
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as by adding a statement to our homepage or sending you an email notification).
7. Contact Us
If you have any questions about this Privacy Policy, please contact us at: hi@bloom.study.